Eat More - Eat Less

During World War I, posters were an essential way to get information out to the general population. This Original Vintage Poster was designed by L.N. Britton in 1917 for the World War I U.S. Food Administration. The image encourages the reader to eat certain items such as fish, potatoes, poultry, and boiled foods. It also emphasizes the need to consume less of other products such as wheat, meat, sugar, and fats. During the year 1917, President Woodrow Wilson created the U.S. Food Administration which operated in each state. The administration was created to conserve and supply the distribution of food during the war, facilitate transport of food, and retain governmental authority over food through voluntary agreements. There were multiple efforts made during the war to conserve food. Hoover stated that "Food, will win the war." With the support of the Council of Defense and other government organizations, he encouraged homeowners to sign pledges testifying to their efforts to conserve food. This resulted in ‘Meatless Mondays', ‘Porkless Saturdays' and so forth. The Food administration prevailed by combining patriotism and advertising; they so far as to create their own advertising section.

L.N. Britton was a Poster Artist for the WWI effort. He was born in 1858 and died in 1934. He designed posters for the U.S. government covering topics relating to work, enlistment, and food conservation. The posters designed during WWI were a way to push forward the agenda of the U.S. Government.

This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.