Every Mothers Son Is Counting On You

This powerful World War II U.S. Navy poster delivers a clear message of duty and perseverance with the bold words: “Every mother’s son is counting on you! See the job through to victory!” At the top, an armed sailor sits alert at his gun position, embodying the vigilance and courage of those serving on the front lines. Below, a collage of photographs depicts Navy men at work—from pilots and gunners to sailors on deck and officers in command—each reinforcing the sense of teamwork and shared responsibility. The poster connects the efforts of individuals on the home front with those of sailors risking their lives at sea, reminding Americans that victory depended on determination, endurance, and collective effort.Created under the direction of the U.S. Navy’s Industrial Incentive Division, this poster exemplifies the wartime propaganda strategy of blending bold illustration with authentic photographic imagery. The juxtaposition of a dramatic painted figure with real-life photos enhanced credibility while maintaining strong emotional impact. It encouraged workers in shipyards, factories, and supply chains to see themselves as vital partners in the fight, directly supporting the men depicted in the poster.This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.