Fiorucci - Safety Jeans - Overalls

A crisp, technical homage to workwear, this poster presents a nine-panel grid of bib-overall details—straps and bib, cargo pockets, bar-tacked stress points, double-needle seams, and stainless buttons—bounded by precise red rules. The monumental “FIORUCCI” masthead at top and “SAFETY JEANS” at bottom turn a factory spec sheet into pop graphics, capturing how the brand elevated utilitarian garments into fashion icons. Text blocks at left and right read like a factory card, touting rugged cotton, reinforced stitching, stainless buttons, and practical pocketing, while a short sidebar nods to the overall’s industrial origins. It’s a smart blend of documentation and desire: the clarity of an engineer’s drawing with the punch of Italian advertising—very much in the vein of Fiorucci’s late-1960s/1970s visual language that bridged Milanese design and global youth culture.Founded in Milan in 1967 by Elio Fiorucci (1935–2015), the label fused Italian design with London and New York street culture, building a pop-forward identity of bold graphics, playful kitsch, and reimagined denim. The 1976 New York flagship—often called a “daytime Studio 54”—made Fiorucci a cultural hub and cemented its strong U.S. presence, where posters and shop visuals like this became collectible emblems of the brand.This is an Original Vintage Poster, it is not a reproduction. This poster is printed on heavyweight paper and in excellent condition. There are some unobtrusive handling marks in the paper. We guarantee the authenticity of all our posters.