Holidays in Switzerland - Carigiet

This charming 1938 Swiss travel poster presents a playful and highly memorable composition centered around a directional signpost pointing toward the four seasons—Spring, Summer, Autumn, and Winter—each illustrated with vivid, idyllic scenes that capture the essence of Switzerland’s year-round appeal. The design cleverly communicates Switzerland as a destination without limits—equally inviting for skiing, hiking, sightseeing, or enjoying pastoral tranquility. Alois Carigiet (1902–1985) was one of Switzerland’s most celebrated graphic artists and illustrators, known for his distinctive ability to merge folk art influences with modern design principles. A master of color and composition, Carigiet brought a lively, almost childlike sensibility to his work, which helped define the golden age of Swiss tourism posters. In addition to his poster work, he was an accomplished painter and children’s book illustrator, most famously associated with the beloved Swiss character “Schellen-Ursli.” His posters are highly sought after today for their originality, warmth, and enduring visual appeal.This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.