Joe Camel

This vintage French poster from the mid-1970s features Joe Camel, the suave, anthropomorphic camel who became the face of Camel cigarettes. Created in 1974 by British artist Nicholas Price for a French advertising campaign, Joe Camel was designed to personify the brand's cool and adventurous image. ​WikiFur+2Wikipedia+2movie-spoof-films.fandom.com+2
In this poster, Joe Camel is depicted in a stylish, contemporary setting, exuding confidence and sophistication. His relaxed demeanor and trendy attire were crafted to appeal to young adults, aligning with Camel's marketing strategy to attract a youthful demographic.
The French campaign's success with Joe Camel led to his introduction in the United States in 1988, where he became a central figure in Camel's advertising efforts. However, the character later faced criticism for allegedly appealing to underage audiences, leading to the eventual retirement of Joe Camel in 1997.
This poster represents a significant piece of advertising history, capturing the bold and edgy marketing approaches of the 1970s.
This is an original vintage poster, not a reproduction. It has been conservation mounted, linen-backed, and is in excellent condition. We guarantee the authenticity of all our posters.