Keep 'Em Flying - General Hap Arnold

This powerful WWII-era propaganda poster features a dignified portrait of General Henry H. "Hap" Arnold, Commanding General of the U.S. Army Air Forces, rendered in striking realism by American artist Bettina Steinke. Below his confident visage, the bold red and white text shouts the rallying cry: "KEEP ’EM FLYING!"—a direct appeal to American workers and citizens to continue supporting aircraft production and war efforts.
At the top, a bright yellow insert carries an inspiring quote attributed to General Arnold himself:
"Our American-built planes have undergone the acid test of war and proved their superiority over the enemy. The Army Air Forces congratulate you on your part in that achievement."
The portrait exudes determination and calm leadership, and the accompanying message reinforces the critical role of American industry in achieving air superiority during the war. General Arnold’s presence served to personalize the broader campaign and link the civilian war effort directly to the armed forces.
Bettina Steinke (1913–1999) was a prominent American illustrator and portrait artist known for her work with NBC and later for a prolific career painting notable figures such as Eleanor Roosevelt and Franklin D. Roosevelt. Her poster work during World War II demonstrated her ability to convey strength and patriotism through refined, expressive realism.
WWII motivational posters like this one played a key role in maintaining national morale and productivity, especially among factory workers and defense contractors. This poster is especially collectible for featuring General Arnold—an iconic figure in the history of American aviation—and for showcasing the talent of a respected female artist in an era when few women were given such commissions.
This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.