La Boulonnaise - Cappiello

This vibrant vintage advertising poster by Leonetto Cappiello promotes La Boulonnaise, a brand of preserved herring and mackerel from Boulogne-sur-Mer, France. Cappiello’s composition combines humor, bold color contrasts, and direct advertising appeal, hallmarks of his distinctive style that transformed commercial posters into memorable works of art. This poster reflects Cappiello’s genius for imbuing even ordinary products with a sense of vitality and personality. Leonetto Cappiello (1875–1942) was an Italian-born artist who built his career in Paris and became one of the most influential poster designers of the early 20th century. Known as the “father of modern advertising,” he revolutionized the poster art form by replacing the busy, decorative style of the Belle Époque with bold, simplified images designed to seize immediate attention. Cappiello often used striking figures, humor, and vibrant color contrasts set against plain backgrounds, creating posters that were both visually arresting and highly effective commercially. Over the course of his career, he designed more than a thousand posters for products ranging from beverages and foods to theatrical productions and travel destinations, leaving behind a body of work that remains iconic in the history of graphic design.To learn more about the artwork of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappielloThis is a Rare Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition, aside from a few blemishes in the margins. We guarantee the authenticity of all our posters.