Laines BZ.F. Yarn - Carton

In 1853, Louis Jules Périllieux-Michelez purchased the former abbey of Yerres in Seine-et-Oise. He developed a worsted wool spinning and weaving mill there. He marketed his wools under the brand name "A Sainte Geneviève." This brand was continued by his successors for a century. The factory was passed on to his son-in-law, Léon Blazy, and his brother. They continued the business by creating the company Blazy Frères. They achieved such fame that the spinning mill was nicknamed BZ.F by the staff and residents of the town of Yerres. In 1931, the factory was managed by the company "Laines et Tricots BZ.F." It ceased operations in 1945.
In a medallion, a shepherdess spins wool next to her sheep. Several multicolored balls of wool are drawn around the medallion. The shepherdess symbolizes Saint Genevieve. Credit - Cappiello.fr

The artist, Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimalized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.

To learn more about the artwork of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappiello

This is an Original Vintage Poster. It is not a reproduction. This poster is printed on a light cardboard and in excellent condition. We guarantee the authenticity of all of our posters.