Ligue Vinicole de France

This graceful poster, created in 1901 by Manuel Orazi (1860–1934), was commissioned by the Ligue Vinicole de France to promote the importance of viticulture and the protection of French wine producers. Orazi, a celebrated Italian-born illustrator and poster artist who settled in Paris, was renowned for his elegant Art Nouveau style, characterized by flowing lines, decorative detail, and allegorical figures. Founded at the end of the 19th century, the Ligue Vinicole de France was created to defend the interests of French winemakers, preserve traditional production, and resist the influx of foreign competition that threatened the domestic market. This poster served not only as advertising but also as a cultural statement, urging the public to value and protect one of France’s most important national industries. Orazi’s work in posters and book illustration is widely admired for its refinement and theatrical flair, often blending allegory with modern advertising needs. His designs epitomized the opulent Art Nouveau movement in France, placing him alongside contemporaries such as Mucha and Privat Livemont. This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.