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Look Out Below - 7th Column Above

Look Out Below - 7th Column Above

ID# 12776
9" x 11.75"
(23cm x 30cm)
Regular price $275 USD
Regular price Sale price $275 USD
Sale Sold out
Shipping calculated at checkout.

This is an American World War II propaganda poster for the 7th Column campaign. This graphic image of a large piece of machinery coming down onto a workman's head, make the message very clear: death or injury on the home front is a victory for the enemy; take precautions and protect yourself rather than get injured. During World War II, the army of spies and saboteurs infiltrating the country was referred to as the 5th Column, the 6th was the group of people assisting the 5th Column, and the 7th Colum was ‘carelessness'. The focus of this morbid campaign of posters, published by Liberty Mutual Insurance Company Boston C1944, was to decrease the number of accidental deaths and injuries in the U.S. Accidental death and injury was seen as weakening our strength on the home front and as the equivalent to enemy attack.

This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.

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Orangina Vintage Posters

What Does 'Original' Mean?

We only deal in original vintage posters, never reproductions. This means that every poster is from the original print run, in the year listed in the description. Everything we sell comes with an individually signed certificate of authenticity, which we fully guarantee.

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  • Just wanted to say thanks for the poster. You sent it on Thursday and it was delivered the following Monday (nearly quicker than it took us to get home) to our house in Perth, Australia. We have just had it framed. We love it; it goes perfectly with the room.

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