Maîtres de l'Affiche (Masters of the Poster) refers to 256 color lithographic plates used to create an art publication during the Belle Époque in Paris, France. The collection, reproduced from the original works of ninety-seven artists in a smaller 11 x 15 inch format, was put together by Jules Chéret, the father of poster art and distributed between 1895 – 1900. The varied selection of prints were sold in packages of four and delivered monthly to subscribers. Designed for a subscription audience it showcased the most influential posters of the era in a collectible small format.
Jules Chéret (1836-1932) was known as the "Father of the Modern Poster." He was a French painter and lithographer who traveled to England as an apprentice and introduced the latest lithography techniques to French culture. Paired with his creativity and artistic flair, Chéret began creating advertisements for cabarets, music halls, and theaters. His artwork is typified by his influence of the Rococo movement to create vivid advertising, often featuring free-spirited young women that became known as "Chérettes." These figures have become quintessential Belle Epoque imagery. Chéret's posters earned him a gold medal at the Paris World's Fair in 1889. In Cheret’s Fete De Charite (charity party) lithograph, a sailor shields a boy, presumably out of protection in the central-most aspect of the foreground. Behind the two, a crew of sailors pull to shore a shipwrecked boat while a woman and child wave on from the left portion of the frame. The advertisement announces a charity drive for families of shipwrecked sailors (familles des marins naufrages), founded by Alfred De Courcy to take place at the Palais du Trocadero on the 14th of June in 1890.
This is an original vintage print, not a reproduction. We guarantee the authenticity of all of our items. This poster is on heavyweight paper, and is in very good condition. There is some slight edge browning, and the top right corner is trimmed.
We guarantee the authenticity of all of our posters.