This vintage poster advertises the Éclair brand of stove polish paste, a product in high demand during a time when almost all stoves were made out of cast iron. The winged wheel is a symbol for progress, which conveys the sense that the product is easy to use. This exciting and dynamic composition is a wonderful example of Leonetto Cappiello's talent for lending an air of excitement to simple products.
Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.
To learn more about the career of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappiello
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.