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Save a Loaf

Save a Loaf

ID# 14127
Frederick G. Cooper
1917
20" x 30"
(51cm x 76cm)
Regular price $350 USD
Regular price Sale price $350 USD
Sale Sold out
Shipping calculated at checkout.

During World War I, posters were an essential way to get information out to the general population. In 1917, President Woodrow Wilson created the U.S. Food Administration which operated offices in each state. The Administration was created to conserve and supply the distribution of food during the war, facilitate transport of food, and retain governmental authority over food through voluntary agreements. There were multiple efforts made during the war to conserve food. The USFA's first director was Herbert Hoover. It was he who coined the phrase that "Food, will win the war". With the support of the Council of Defense and other government organizations, he encouraged homeowners to sign pledges testifying to their efforts to conserve food. This resulted in 'Meatless Mondays', 'Porkless Saturdays' and so forth. The Food Administration prevailed by combining patriotism and advertising; they so even went so far as to create their own advertising division.

Frederick G. Cooper enjoyed a career as one of America's foremost illustrators in the first quarter of the 20th. Century. His "bighead" cartoon characters were seen constantly through out the teens, 20's & 30's in many of the most popular magazines of the day. He did ads for Westinghouse, posters for the War Department, illustrated books and magazines articles and designed alphabets.

This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.

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Orangina Vintage Posters

What Does 'Original' Mean?

We only deal in original vintage posters, never reproductions. This means that every poster is from the original print run, in the year listed in the description. Everything we sell comes with an individually signed certificate of authenticity, which we fully guarantee.

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    - Simon

  • Just wanted to say thanks for the poster. You sent it on Thursday and it was delivered the following Monday (nearly quicker than it took us to get home) to our house in Perth, Australia. We have just had it framed. We love it; it goes perfectly with the room.

    - Kasia & David

  • The Ross Gallery has the best selection of vintage posters I have ever seen. Seriously, if you are in the market, they are the people. And, they know everything there is to know about the posters' provenance.

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