Skip to product information
1 of 1

Swissair - Far East

Swissair - Far East

ID# 12759
Hugo Wetli
25" x 40"
(64cm x 102cm)
Regular price €1.118,95 EUR
Regular price Sale price €1.118,95 EUR
Sale Sold out
Shipping calculated at checkout.

Swissair was founded in 1931 after the merger of Ad Astra Aero (founded in
1919) and Balair (founded in 1925). At the start, unlike other European airlines, Swissair did not receive support from the government. It was not until 1951 that the Swiss government purchased 30% of the shares, and the airline became the official national carrier of Switzerland.

Swissair was a pioneer in many aspects of the airline industry. For example, the airline was one of the first to use American aircraft and the first in Europe to employ flight attendants in 1934. In 1957 they added the Far East to their routes, with stops in Bombay (now Mumbai), India.

In this bold image created in 1957 by Hugo Wetli ( 1916 – 1972) we see 2 elements of Far East culture that the visitor could enjoy by using Swissair to travel to that part of the globe. This was part of Swissair’s campaign to promote their extended global routes. Hugo Wetli was classically trained as an artist in Bern and Geneva. He worked as a graphic designer as well as a poster designer for the bulk of his career.

This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.

Shipping Info

We ship internationally and insure all deliveries. Learn about our methods for shipping & more.


See answers to our most common questions, here

Looking to Sell?

We are always interested in acquiring special pieces. Let's get in touch!

View full details
Orangina Vintage Posters

What Does 'Original' Mean?

We only deal in original vintage posters, never reproductions. This means that every poster is from the original print run, in the year listed in the description. Everything we sell comes with an individually signed certificate of authenticity, which we fully guarantee.

Learn More
  • If there's anything you want to know about posters, vintage or more modern, there's nothing Mr Ross doesn't know. His open and friendly manner helps one to choose the most suitable material whether for decoration, investment or whatever... I can't recommend him highly enough.

    - Simon

  • Just wanted to say thanks for the poster. You sent it on Thursday and it was delivered the following Monday (nearly quicker than it took us to get home) to our house in Perth, Australia. We have just had it framed. We love it; it goes perfectly with the room.

    - Kasia & David

  • The Ross Gallery has the best selection of vintage posters I have ever seen. Seriously, if you are in the market, they are the people. And, they know everything there is to know about the posters' provenance.

    - James