That's The Spot To Hit

This striking World War II Navy poster by American artist John Falter (1910–1982) delivers a direct and urgent wartime message. The image depicts Admiral Chester W. Nimitz, Commander in Chief of the U.S. Pacific Fleet, pointing toward Chicago on a bold map of the United States, emphasizing the importance of production centers in the war effort. The text drives home the appeal: “That’s the Spot to Hit! Give Us the Stuff and We’ll Hit It!”—a call to American industry and citizens to provide the necessary resources for victory.John Falter, a Nebraska-born illustrator, gained early acclaim for his poster and magazine work during the 1930s and 1940s. Best known for his contributions to over 120 covers for The Saturday Evening Post, Falter also produced numerous wartime posters that combined bold graphics with persuasive patriotic themes. His clean, realist style and keen ability to simplify complex messages into clear, impactful visuals made him a central figure in American poster art during the war years.The poster highlights the critical role of America’s industrial heartland during WWII, particularly cities like Chicago, which were vital hubs for manufacturing, transportation, and supplies. It is both a rallying cry and a reassurance: with adequate support from the home front, the Navy could deliver decisive strikes overseas.This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.